The Center for Nonprofit Management at Robert Morris University has been doing a biannual survey of nonprofit technology benchmarks for its regional nonprofits for the past ten years.
A few highlights related to social media:
23% use social networking sites, but 68% of those use them "rarely"
20% use blogs, but 64% of those use them "rarely"
11% use RSS feeds
11% use podcasting
My personal feeling on Social Media is it is not just for larger national organizations. Smaller non profits can have a web presence with the big boys if they implement an active social media optimization plan... and all the tools are free.
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