Google Analytics - set up goals to measure conversion rates or use the Site Overlay tool to see a visual breakdown of visitor paths.
Woopra - new tool on the block and still in beta. Offers real time visitor analysis and built in chat tool, both of which are not present in Google Analytics.
Clicktale - more of a recording tool that allows you to record and playback what your site visitors do. Free version allows 100 recordings per week.
Crazyegg - allows you to see exactly where people click in the form of heatmaps and other visual indicators. A more advanced version of the Site Overlay tool in Google Analytics. Free version allows 4 pages to be tracked with 5,000 visitors per month.
Enquisite - Focuses on search traffic analysis and provides reports detailing both organic and paid search traffic. Includes in depth LongTail reports.
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