Someone told me today that about 10 new mash-ups are hitting the web every day. It’s probably a lot more than that.
What’s a mashup, you say?
Wikipedia says it best … a mash up is “a web application that combines data and/or functionality from more than one source”.
Sounds simple, doesn’t it?
Someone comes up with an idea… Wouldn’t it be nice if I could view a Google map of say Vail, Colorado? While I am looking at that, I want to see all the photos of Vail that have been uploaded on Flickr. I also want to know about the best books on Amazon.com about Vail… and I want a special events calendar that will show me all the happenings there. I love this… it’s all about me! Oh did I say I want the weather too… and I’d like to socialize with other people who are interested in Vail too. Voila – just go to mapdango.com. It’s an amazing combination of a load of useful sites.
Here are a couple of my other favorites mash ups…
VibeAgent.com – Hotel search, user reviews, plus a Q&A section, and links to real-life people. You get trustworthy hotel recommendations written by people (or as they call them, agents) who share tastes and preferences.
Kayak.com – searches over 100 airline, hotel and vacation booking sites, often finds the best deals.
TripIt.com – Cool site that lets you gather your flight, hotel, car, dinner, etc reservations into one tidy itinerary and then share it with others.
Saturday, December 20, 2008
Importance of Key Words in SEO Writing
Having a good website is not a guarantee that people will visit your website. One of the primary reasons why your website will not be noticed is because nobody can find it in the first place.
Note that there are about 80 million websites that people who go online to shop will not really find your site unless it is ranked among the top ten search results. In most cases, people who are reaching for something will not really go to the next page of the search result so there is a slim chance for you to be noticed if you do not make it to the first page of the search result.
Use Powerful Triggers
People who search for something online use keywords and key phrases to find what they want. In most cases, the keywords and key phrases used in the search are those words that are closely related to their field of interest. To drive traffic to your website, you should put SEO articles in your website using powerful triggers that could put your website on the top search results.
To be able to write good SEO articles, you should learn the language of your trade well. When writing your article, use keywords and key phrases that would most likely be used by people who are looking for products and services in your area of expertise. The placement of the keywords and the key phrases in your article is very important.
It is not enough that you put in the keywords and key phrases; you should also make sure that everything make sense so that the search engine will pick up your article and rank you higher than the others.
When placing keywords or key phrases in your article, use these words on the title of your article and then use the same keywords a few more times on the body of the article.
Source: SEO Copyrighting Blog
more>
Note that there are about 80 million websites that people who go online to shop will not really find your site unless it is ranked among the top ten search results. In most cases, people who are reaching for something will not really go to the next page of the search result so there is a slim chance for you to be noticed if you do not make it to the first page of the search result.
Use Powerful Triggers
People who search for something online use keywords and key phrases to find what they want. In most cases, the keywords and key phrases used in the search are those words that are closely related to their field of interest. To drive traffic to your website, you should put SEO articles in your website using powerful triggers that could put your website on the top search results.
To be able to write good SEO articles, you should learn the language of your trade well. When writing your article, use keywords and key phrases that would most likely be used by people who are looking for products and services in your area of expertise. The placement of the keywords and the key phrases in your article is very important.
It is not enough that you put in the keywords and key phrases; you should also make sure that everything make sense so that the search engine will pick up your article and rank you higher than the others.
When placing keywords or key phrases in your article, use these words on the title of your article and then use the same keywords a few more times on the body of the article.
Source: SEO Copyrighting Blog
more>
Tuesday, November 11, 2008
Take Time To Plan
Small business owners may not have time to develop a strategic marketing plan. They are buried with day to day operations. It is well worth the time and energy to stop and get your vision and objectives on paper.
So whether it is your overall plan or a target plan that focuses on your web and social media marketing, develop the plan! Take the time to build a strong foundation with measurable goals, a timeline and detailed budget.
Here are a few guidelines in creating a plan.
By the way, some things work and some things don’t, but if you don’t write it down and manage the process, you will be shooting from the hip and using gut feelings instead of quantifiable results.
John Wanamaker once said that he knew half the money he spent on advertising worked! He just didn’t know which half.
Start with the basics…
What are your Business Objectives? Are you launching a new product? Is the goal to beat a competitor? Generate “x” amount of revenue?
What do you want to communicate? What do you want to compel people to do in order to achieve the business objective? Click on your website? Visit your business? Join your e-community?
Who are your target markets? Who are you talking to? Give that target a personality? Not just an age range. It always surprises me when I see a market defined as “Women 25-35”. Are they working moms, stay home moms, athletic, computer savvy, travelers, single, married… you get the picture.
What are your USP’s? Rosser Reeves coined the phrase Unique Selling Proposition. It’s what sets you apart. What makes you unique.
If you fail to plan, you plan to fail. Build your house with a strong foundation and it will last!
Visit HUSKE.com for client testimonials and more information.
So whether it is your overall plan or a target plan that focuses on your web and social media marketing, develop the plan! Take the time to build a strong foundation with measurable goals, a timeline and detailed budget.
Here are a few guidelines in creating a plan.
By the way, some things work and some things don’t, but if you don’t write it down and manage the process, you will be shooting from the hip and using gut feelings instead of quantifiable results.
John Wanamaker once said that he knew half the money he spent on advertising worked! He just didn’t know which half.
Start with the basics…
What are your Business Objectives? Are you launching a new product? Is the goal to beat a competitor? Generate “x” amount of revenue?
What do you want to communicate? What do you want to compel people to do in order to achieve the business objective? Click on your website? Visit your business? Join your e-community?
Who are your target markets? Who are you talking to? Give that target a personality? Not just an age range. It always surprises me when I see a market defined as “Women 25-35”. Are they working moms, stay home moms, athletic, computer savvy, travelers, single, married… you get the picture.
What are your USP’s? Rosser Reeves coined the phrase Unique Selling Proposition. It’s what sets you apart. What makes you unique.
If you fail to plan, you plan to fail. Build your house with a strong foundation and it will last!
Visit HUSKE.com for client testimonials and more information.
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